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Terms of Service

Effective Date: April 8, 2026 · Last Updated: April 8, 2026
Operator: RUVO LLC, a Wyoming limited liability company

1. Agreement to These Terms

By accessing or using the RUVO platform ("Platform"), you ("Dealership" or "you") agree to be bound by these Terms of Service ("Terms"). If you are accepting these Terms on behalf of a dealership or other business entity, you represent that you have the authority to bind that entity.

If you do not agree to these Terms, do not use the Platform.

These Terms constitute a legally binding agreement between you and RUVO LLC ("RUVO," "we," "us," or "our"), a Wyoming limited liability company.

2. Description of Service

RUVO is a software-as-a-service platform that enables automotive dealerships to digitize pre-visit customer onboarding. The Platform allows dealerships to:

  • Generate secure portal links for customers to complete forms and upload documents before visiting the dealership
  • Review and manage customer submissions through a web-based dashboard
  • Export customer data in formats compatible with dealership management systems
  • Access role-based analytics, audit logs, and compliance tools
  • Use Ruvi, RUVO's built-in AI assistant, to surface pipeline context and customer summaries

RUVO is a business-to-business platform. Dealerships are responsible for their use of the Platform and their relationships with their customers.

3. Accounts and Access

3.1 Account Creation

To use the Platform, you must create an account and provide accurate, complete information. You are responsible for maintaining the accuracy of your account information and for notifying us promptly of any changes.

3.2 User Roles

The Platform supports three user roles: Admin, Finance Manager, and Salesperson. Each role carries different access permissions enforced server-side. Admins are responsible for managing user access within their dealership account, as well as modifying and removing users. New user accounts are provisioned by RUVO in coordination with the dealership Admin.

3.3 Account Security

You are responsible for maintaining the confidentiality of your login credentials. All accounts are required to use TOTP multi-factor authentication. You agree to notify us immediately at hello@goruvo.com if you suspect unauthorized access to your account.

3.4 Authorized Users

You may only grant platform access to individuals who are employees or authorized agents of your dealership. You are responsible for all actions taken by users under your account.

4. Customer Data

4.1 Data Ownership

Your customers own their personal data. You are the data controller - you direct the collection of customer data through RUVO as part of your business operations. RUVO is a data processor - we process data solely on your behalf and make no independent claims to it.

4.2 Your Responsibilities

You represent and warrant that:

  • You have obtained all necessary consents from your customers to collect and process their personal information through the Platform
  • You will use customer data only for lawful dealership business purposes
  • You will not use the Platform to collect data from individuals under the age of 18
  • You will comply with all applicable privacy laws, including the California Consumer Privacy Act (CCPA) where applicable

4.3 Data Processing

RUVO processes customer data solely as directed by you. Our data handling practices are described in our Privacy Policy, which is incorporated into these Terms by reference.

4.4 Data Security

RUVO implements commercially reasonable security measures to protect customer data, including AES-256 encryption at rest, TLS 1.3 in transit, double-encryption of SSNs and driver's license numbers, role-based access controls, and full audit logging. These measures are described in detail in our Privacy Policy.

5. Acceptable Use

5.1 Permitted Use

You may use the Platform solely for legitimate automotive dealership onboarding purposes in accordance with these Terms.

5.2 Prohibited Use

You agree not to:

  • Use the Platform for any unlawful purpose or in violation of any applicable law or regulation
  • Collect customer data without proper customer consent
  • Share portal links with individuals who are not prospective customers of your dealership
  • Attempt to gain unauthorized access to any part of the Platform or another dealership's data
  • Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Platform
  • Resell, sublicense, white-label, or otherwise make the Platform available to third parties
  • Use the Platform to transmit malware, spam, or any harmful content
  • Scrape, crawl, or systematically extract data from the Platform
  • Represent that you are affiliated with RUVO or act as a RUVO representative without written authorization

5.3 Consequences of Misuse

We reserve the right to suspend or terminate your account immediately and without notice if we determine, in our sole discretion, that you have violated these Terms.

6. Intellectual Property

6.1 RUVO's Intellectual Property

The Platform, including all software, design, copy, features, functionality, trademarks, service marks, and trade names - including but not limited to "RUVO" and "Ruvi" - are owned by RUVO LLC and protected by applicable intellectual property laws, including United States trademark law.

You are granted a limited, non-exclusive, non-transferable, revocable license to access and use the Platform solely for your internal dealership business purposes during the term of your subscription.

6.2 No Transfer of Rights

Nothing in these Terms transfers any intellectual property rights to you. You may not use RUVO's name, logo, trademarks, or branding without our prior written consent.

6.3 Feedback

If you provide feedback, suggestions, or ideas about the Platform, you grant RUVO a perpetual, irrevocable, royalty-free license to use that feedback for any purpose without compensation or attribution to you.

6.4 Your Data

You retain all rights to your dealership's data and your customers' data. You grant RUVO a limited license to process that data solely to provide the Platform services as described in these Terms and our Privacy Policy.

7. Confidentiality

7.1 Definition

"Confidential Information" means any non-public information disclosed by either party to the other in connection with these Terms, including but not limited to: business strategies, pricing, technical architecture, security documentation, customer lists, and product roadmaps.

7.2 Obligations

Each party agrees to:

  • Hold the other party's Confidential Information in strict confidence
  • Not disclose Confidential Information to any third party without prior written consent
  • Use Confidential Information solely for the purpose of evaluating or using the Platform
  • Protect Confidential Information with at least the same degree of care used to protect its own confidential information, and no less than reasonable care

7.3 Exceptions

Confidentiality obligations do not apply to information that:

  • Is or becomes publicly available through no fault of the receiving party
  • Was already known to the receiving party at the time of disclosure
  • Is independently developed by the receiving party without use of Confidential Information
  • Is required to be disclosed by law or court order, provided the receiving party gives prompt written notice where legally permitted

7.4 Duration

Confidentiality obligations survive termination of these Terms for a period of three years.

8. Pricing and Payment

8.1 Subscription Fees

Access to the Platform requires a paid subscription. Pricing is communicated during the sales process and confirmed in your subscription agreement.

8.2 Founding Partner Rate

Dealerships who subscribe during the Founding Partner period ("Founding Partners") receive a permanently locked monthly rate for the lifetime of their subscription. This rate will never increase regardless of changes to standard pricing, provided the subscription remains active and in good standing.

Founding Partners commit to a 3-month evaluation period from their subscription start date. This period exists to allow sufficient time to run real customers through the platform and measure results. After the 3-month evaluation period, Founding Partners continue month-to-month at their locked rate with no further minimum commitment.

Founding Partners will always pay below the then-current standard rate.

8.3 Payment Terms

Subscription fees are billed monthly. Payment is due on the same day each month as your subscription start date. We accept payment via the methods made available during checkout.

8.4 Late Payment

If payment is not received within 7 days of the due date, we reserve the right to suspend access to the Platform until payment is received. We will make reasonable efforts to notify you before suspending access. Suspension does not delete your data. Your account and data remain intact during a suspension period.

8.5 No Refunds

Subscription fees are non-refundable except where required by applicable law. If you cancel mid-month, you retain access through the end of your current billing period.

9. Cancellation and Termination

9.1 Cancellation by You

You may cancel your subscription at any time by providing 30 days written notice to hello@goruvo.com. Your access continues through the end of your current billing period following the notice period.

9.2 Founding Partner Cancellation

Founding Partners commit to a 3-month evaluation period and may not cancel during that period except in the event of a material breach by RUVO that remains uncured after 14 days written notice.

After the 3-month evaluation period, Founding Partners may cancel month-to-month with 30 days written notice to hello@goruvo.com. Upon cancellation, Founding Partner pricing and rate lock benefits are forfeited and cannot be reinstated.

9.3 Termination by RUVO

We may terminate your account immediately if:

  • You materially breach these Terms and fail to cure the breach within 14 days of written notice
  • You violate the Acceptable Use provisions of Section 5
  • You fail to pay subscription fees within the grace period described in Section 8.4
  • We are required to do so by law

9.4 Effect of Termination

Upon termination or cancellation:

  • Your access to the Platform will be revoked
  • You may request a full data export within 30 days of your termination date
  • After the 30-day export window, your data will be deleted in accordance with our Privacy Policy
  • Sections 4, 6, 7, 10, 11, and 12 of these Terms survive termination

10. Disclaimers and Limitations of Liability

10.1 No Uptime Guarantee

RUVO provides the Platform on a commercially reasonable efforts basis. We do not guarantee uninterrupted or error-free operation. The Platform depends in part on third-party infrastructure providers including Vercel and Supabase, whose availability is outside our direct control.

10.2 Disclaimer of Warranties

The Platform is provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

10.3 Limitation of Liability

To the maximum extent permitted by applicable law, RUVO shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Platform, even if RUVO has been advised of the possibility of such damages. RUVO's total cumulative liability to you for any claims arising under these Terms shall not exceed the total fees paid by you to RUVO in the three months preceding the claim.

10.4 Essential Basis

You acknowledge that the disclaimers and limitations of liability in this Section reflect a reasonable allocation of risk and are an essential basis of the agreement between you and RUVO.

11. Indemnification

You agree to indemnify, defend, and hold harmless RUVO LLC and its officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or related to:

  • Your use of the Platform in violation of these Terms
  • Your violation of any applicable law or regulation
  • Your failure to obtain proper customer consent for data collection
  • Any claim by your customers related to your use of their data

12. General Provisions

12.1 Governing Law

These Terms are governed by the laws of the State of Wyoming, without regard to its conflict of law provisions. Any disputes arising under these Terms shall be resolved in the courts of Wyoming, and you consent to personal jurisdiction in that venue.

12.2 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and RUVO regarding the Platform and supersede all prior agreements, representations, and understandings.

12.3 Modifications

We may update these Terms from time to time. We will notify dealership administrators by email at least 14 days before material changes take effect. Continued use of the Platform after that date constitutes acceptance of the updated Terms.

12.4 Severability

If any provision of these Terms is found to be unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force.

12.5 No Waiver

Our failure to enforce any provision of these Terms does not constitute a waiver of our right to enforce it in the future.

12.6 Assignment

You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights and obligations without restriction.

12.7 Force Majeure

Neither party shall be liable for delays or failures in performance resulting from causes beyond their reasonable control, including acts of God, natural disasters, pandemic, war, or third-party infrastructure failures.

13. Contact

For questions about these Terms:

RUVO LLC
hello@goruvo.com
Wyoming, United States